TRUST
Trust here refers to social acceptance and proof. People turn to peers or a trusted authority when in doubt.
Following trends, scanning reviews before going to movie, asking your friends which car to buy are some of the everyday examples.
Reviews, Testimonials, Certifications, Awards, Recognitions are trust elements which provide credibility to your landing page.
On the other hand, negative social proof can be devastating for your business. How many times you have booked the hotel without reading the reviews on portals like Trip Advisor? And how many times you have been turned off by negative customer reviews?
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