Headline Test #2 – PPC Landing Page for “CRM”
We tested 2 landing pages for our CRM PPC campaign.( Ad copy below)
Control
Variation A
Why didn’t the Variation A ( also with benefit) win?
Message mismatch - The visitors landed on this page through an ad that said ‘CRM.’ The Control landing page is more relevant than the Variation. Clarity and relevance is a key differentiator here, as both the headlines are benefit driven
Describe what you're looking for in as much detail as you'd like.
Our AI reads your request and finds the best matching books for you.
Popular searches:
Join 2 million readers and get unlimited free ebooks