How to Nail Social Media Without Fail by Jon Rognerud - HTML preview

Occupational Social Network Examples

· Car mechanics: Leverage the popularity of National Public Radio's car talk to a community of mechanics describing “how-to’s”.

 

· Law Enforcement: The popularity of reality police shows translates into a reality community where they discuss their life work.

 

· Truck drivers: CB radio fueled the first occupational network in the 70s. Mobile devices and WiFi trucks stops should fuel this community.

 

· Performing artists: Bring performers, pro and amateur into conversations and videos about the arts and productions-schools especially need resources for amateur productions.

 

· Insurance: Insurance of all kinds confuses most consumers, instead of boring insurance issues they can make them relevant to their neighborhood.

· Lawyers: The diversity of the law promotes knowledge sharing and networking for resources. Legal on Ramp is a closed invitation social network. Using a blanket disclaimer an open network benefits the masses with general advice.

· Teachers: Networking for jobs, curriculum ideas and self-marketing. Teachers.net is good, but its forum based and doesn't profile participants.

· Consumers-reviews: These are currently incorporated in shopping sites. Develop a massive product database and let users rate and review them. Consumer Reports Online doesn't have a community because they still charge a fee for content.

· Management Case Study: For managers everywhere, create and upload case studies for distribution and feedback. Case studies are effective resume supplements.

 

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