Internet 2004 vs. Internet 2009: The Static Web Evolves into an Interactive Web .................................. 7
The Dynamics for Internet Usage in 2004.................................................................................................. 8
The (Social) Dynamics for Internet Usage in 2009 ..................................................................................... 8
How Do We Define Social Media Marketing? ......................................................................................... 11
Web 2.0 and Social Media Marketing: User Contributions and Control ................................................ 13
Getting Started on the Social Media (Tracking) Frontier......................................................................... 17
Social Media Metrics................................................................................................................................ 18
Creating an Authority Presence Online: What it is and How to achieve it ............................................. 21
Social Media Marketing, Authority Presence and SEO............................................................................ 22
What is Authority? ................................................................................................................................. 24
What are the Characteristics of Experts? ................................................................................................ 25
What’s the Big Deal about Authority – Who Cares Anyway?............................................................. 29
How Can You Become an Authority?....................................................................................................... 30
Authority Development Strategies: Tools of the Trade .......................................................................... 32
Web 2.0 Components and Tools .............................................................................................................. 34
Web 2.0 and Social Media Marketing...................................................................................................... 35
Brand Awareness and Social Media Marketing....................................................................................... 36
Credibility and Trust: The Big Picture of Authority.................................................................................. 38
The Making of a Social Media Marketing Campaign ............................................................................... 40
What Makes a Viable Social Network?.................................................................................................... 41 How Industries can use Social Media Marketing..................................................................................... 43
Industry Social Network Examples .......................................................................................................... 44
Occupational Social Network Examples .................................................................................................. 45
Want More Information? Downloads and information below: .............................................................. 46 About Jon Rognerud
Twitter: http://www.twitter.com/jonrognerud Facebook: http://www.facebook.com/jonrognerud LinkedIn: http://www.linkedin.com/in/jrognerud
Get FREE keyword research course for Social Media Marketing: http://www.jonrognerud.comBuy another eBook or refer to a friend if you’d like: http://www.socialmediayeah.com
My Popular Search Engine Optimization (SEO) Book:
http://www.amazon.com/Ultimate-Guide-Search-EngineOptimization/dp/159918169X
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Nanc is passionate about social media, conservation of marine ecosystem, animal advocacy, and sunshine. As a new-age social media consultant, Nanc is a good observationist, whether it is a corporate group, an individual or an event and makes observations based on integrity, respect, and humor.
Twitter: http://twitter.com/Karmatical
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