Marketing With Twitter

by Chris Rowe

Twitter works for marketers for a couple of reasons. The first and most important one is that Twitter is different from a lot of other marketing techniques. It really is all about making connections and creating relationships. Yes, it sounds impossible to believe that communicating in short little bursts can actually foster real relationships, but it happens. The second reason that Twitter works can perhaps be attributed to the real-time interaction that is possible when you use it. Start...