Passion to Profits: How to Start a Profitable Online Business That You Love by Ron - HTML preview

Chapter 7

Tips for a Great Website

• Appearance – Easy to read text, smart use of graphics/photos, simplicity
• Content – You have about 10 seconds to grab your viewer’s attention.

 Your content must answer these questions in the first 10 seconds:

 1. What does this company/person do?

 2. Does it have what I’m looking for?

 3. What’s in it for me?

• Functionality – It must be easy to navigate.
• Usability – Clear navigation tabs, short text, bold headlines, and a clear sidebar menu.
• Opt-in Box - This is where you offer your ‘lead magnet’. There MUST be a clear call to action. (See chapter on automating your site)
• Headlines must be compelling.