31 Days to a Better Business in 2014 by Marey Hoeppner - HTML preview

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5) Cold Calling

Cold calling does work if you do it correctly. Here’s how:

Have a business reason for calling them! Check out their website, blog, Social Media pages, press releases and you’ll learn more then you ever wanted to know.

I’d recommend cold calling companies within an industry where you currently have a happy client who is willing to be used in a case study, if possible. Not only will you have the facts from the case study to mention but you’ll also be familiar with the industry vocabulary.

Examples: New product, new store opening, new hire, recent funding, recent business win, big new competitor….you get it.

Cold call similar companies, make it part of a 20 company ‘campaign’. This makes it easier to track your results.

80% of sales do NOT close, so study how to disqualify prospects quickly and what characteristics make up your best prospects.

Hope these tips help you plan out your roadmap. With some determination and a positive outlook, getting leads for your business is easier than it seems. See you at the top!