No.

Content Marketing is a form of marketing focused on creating content deemed relevant for a target audience.

Content marketing dates back to the second half of the 19th Century, with publications such The American Bee Journal, The Edison Electric Lighting Company Bulletin, or the Jell-O Recipe Book. [5]

Another very successful case of content marketing is the Guide Michelin. [6]

Content marketing can attract attention, generate brand awareness and credibility, increase sales, expand the customer base via sharing of the material and even coalesce a community of users around a problem and a product that can help solve that problem.